TOD'S OPENING MILAN

During the opening event of Tod’s new boutique in the heart of Milan, a scenographic entrance hosted a tribute to the Italian excellence and values shared with Accademia Teatro alla Scala, longtime partner of the brand.

The building facade on via Montenapoleone has been enlighted in red, resembling a theatre proscenium which opens on the dance performance in the boutique. Inside the dancers together with ledwalls, red curtains, ballet barre with mirror and a concert grand piano, were set-up to let the guests experience the real Teatro alla Scala atmosphere.





Armani Exchange – Pitti

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