TOD'S GEEK MAIS CHIC RETAIL ACTIVITY
Tod’s contributes to “Geek mais chic” activities of Le Bon Marché with an interactive mini-mapping display.
Amongst the most amazing technology on show is video mapping. It allows for the “enhanced customisation” of Tod’s loafers.
The process is ingenious and involves projecting 3d videos - showing different colours and materials - onto the surface of a neutral-coloured italian skyline. The illusion is all-consuming and feels like customising the shoes in just a few clicks.